Director, Data Science

Marketcast is a leading marketing research provider for the global entertainment industry, founded in 1987 in LA. 

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MarketCast acquired my previous employer, Fizziology, in 2017, and Fizziology merged with MarketCast in 2018. I served as Director of Data Science from July 2012 to September 2020.

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Some of my responsibilities and achievements while at MarketCast:

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• Developed advanced consumer insights capabilities from databases containing more than 3 billion responses from millions of users on more than 4,500 marketing initiatives.

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• Oversaw department’s operations, team development, and training as a nurturing mentor with results-driven approaches to deliver on objectives and collaborate with flexibility & agility. 

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• Lead analytics, engineering, data operations, and digital marketing teams through changes to social platforms and user behavior, evolutions in API offerings, and updates to external data vendor partnership programs.

 

• Lead analytics teams through integration to maximize efficiency and accuracy of predictive analytics; created regression outcomes that were at least 15% more accurate for 1/10th of the cost of legacy systems. 

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• Maintained validity and reliability of incoming data while cutting storage costs; developed scripting methods to save more than 12% on data fees while maximizing the number of properties actively collecting & writing data. 

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• Consulted and provided media planning, creative direction, competitive intelligence, and brand health reports for billion-dollar market campaigns for Viacom, Warner Bros, Apple, Nike, etc.

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