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Hi, I’m Patrick McMullen

an impactful consumer science & audience insights professional with a history of establishing innovative analytics strategies for global brands

02_BRANDS_I'

2021 - Present

Testing Insights & Analytics Mgr II

Nike

Manages analytics strategy and tactical implementations within an agile A/B & multivariate testing environment; focused on membership acquisition and experience insights for Nike's digital platforms

At Fizziology

Created and managed Nielsen-like consumer and marketing data KPI tracking products employed by WB, Sony, Paramount, Disney, etc. on more than 85% of movies since 2015; the product generated >$5M in B2B sales revenues

05_PROFESSIONAL HIGHLIGHTS

BA I DePauw University

Research Psychology

Aug 2007 - May 2011

Sewing I Portland Fashion Institue

Garment Construction

Spring 2019 - Fall 2019

MBA I Portland State

(Part-time via night classes)

March 2021 - June 2023

Athletic & Outdoor Industry

Portland State Graduate Concentration

March 2021 - June 2023

06_EDUCATION

07_INSPIRATIONS

Consumer Insights & Analytics

Cultural & Societal Trends

Audience & Relationship Building

Quant & Qual Research

Emotional & Social Intelligence

08_SIGNATURE COMPETENCIES

Consumer Data Analytics:

Tableau, SPSS, SQL, Excel, Google Spreadsheets, Nielsen, Python novice

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Project Management:

Asana, Aha!, Agile, Concur, Jira, Microsoft Project, Scrum

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Presentation & Communication:

PowerPoint, Google Slides, KeyNote, Wix, WordPress, Word, Outlook, Slack

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Digital:

Google Analytics, Adobe Analytics, Boolean Search, GNIP, Hootsuite, Optimizely, SEO

09_TECHNICAL SKILLS

Get in touch with me for professional opportunities, design & creation inquiries/collaborations, or community building!

mcmullen.patrick.d@gmail.com, 260-367-1380

11_MY ORIGINAL DESIGNS

© 2021 by Patrick McMullen. Created with Wix.com

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